Snoop Dogg’s TON-Powered Weed NFTs Sell Out in 30 Minutes, Raking in $12M on Telegram

American rap legend Snoop Dogg's cannabis-themed NFT collection sold out within 30 minutes on Telegram, generating $12 million in sales on The Open Network (TON) blockchain. Telegram CEO Pavel Durov celebrated the overwhelming demand that surpassed all projections.

The collection featured Snoop's signature style - marijuana imagery, digital canines, classic cars, and branded merchandise. Secondary market trading will open in three weeks on TON's marketplace.

The drop coincided with the release of Snoop's new single "Gifts," accompanied by a music video showcasing the NFTs. This continues his Web3 expansion following previous metaverse projects with The Sandbox and Roobet.

These NFTs are integrated with Telegram Gifts, allowing users to display them as profile decorations or convert them into Stars - the platform's native digital currency. This MOVE highlights Telegram's deepening commitment to crypto-powered social experiences.